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Marketing leadership

that equips K-12 independent and faith-based schools to pursue healthy enrollment™

How healthy is your school’s enrollment?

Take our free diagnostic and find out.

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How healthy is your school’s enrollment?

Take our free diagnostic and find out.

Start

Effective school marketing starts with belief—and refusing to settle for the status quo.

If you believe your school has a meaningful mission, produces outstanding results, and prepares students for a life of service and success, then you won’t settle for being your community’s best-kept secret. You’ll feel compelled to share your story.

But good intentions, word-of-mouth, and random acts of marketing won’t produce sustainable results. You need a cohesive, proactive strategy to attract and retain right-fit families™ — and the expertise to make it happen.

Whether your school is operating from a position of strength or teetering on the tipping point, Tassel can help. Our proven process will challenge your thinking, clarify the win, and position your school to connect with right-fit families. And we’ll start by focusing on a simple but critical question: “What does your school need from marketing in this season?”

Step 1 of 4

What does your school need from marketing in this season?

Set an appointment with a Tassel Solutions Advisor to discuss your school’s Enrollment Goals and Seasonal Priorities.

Select a role
Select a role
Head of School
Marketing Director
Admission Director
Advancement Director
Board Member
Actually, I wear lots of hats
Full with waitlists
Full with waitlists
Full
Sorta full
Not-so-full
In deep trouble

How we think.

It’s easy to confuse activity with accomplishment. Tassel’s Healthy Enrollment™ Model helps school leaders develop a prioritized plan for effective recruitment and retention.

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A family’s pain points, priorities, and aspirations change as their child grows and develops. Age-and-Stage® thinking aligns your marketing and admissions strategies with what families are solving for in each season.

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Awareness > Consideration > Decision > Evaluation > Advocacy. These are the five phases of the Family Journey™. And they have massive implications for your enrollment strategy.

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Who is your school for? It’s a fundamental question many schools assume they’ve answered. But assumptions can be costly. Getting clear on your definition of a right-fit family™ is like the ounce of prevention that saves a pound of cure.

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“Our team participated in the Positioning Workshop with Tassel. The experience far exceeded our expectations. While we were aware of certain gaps in our messaging, branding, and positioning, Tassel’s thorough analysis and insights went far beyond what we had anticipated. Their attention to detail and strategic recommendations were both enlightening and transformative. Throughout the process, we felt as though we were their sole client, receiving a level of attention and care that was truly exceptional.”

Heather Sadler, Director of Admissions, The Woodlands Christian Academy

Tassel Schools

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What’s in a name?

North Star Marketing is now Tassel™. Learn more.

Healthy eNrollment™ Blog

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You Ask, We Answer: 5 Common Questions About School Branding

Written by Andy Lynch, Sarah Sams
Considering a school rebrand? Discover answers to these questions — from knowing when to refresh your identity to how to roll out your new brand clearly.
Read

What Your School Needs From Its Brand

Written by Andy Lynch, Sarah Sams
Learn how a strong school brand can impact enrollment, community alignment, and visibility.
Read

How to Get the School Marketing Budget You Need

Written by Andy Lynch, Rudi Gesch, Sarah Sams
Struggling to get the marketing budget your school needs? Learn how to shift leadership’s mindset, prioritize initiatives, and present a compelling case for funding. Recap key takeaways from our webinar and access a framework that will help you pitch your next budget request.
Read

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Healthy Enrollment™ Resources

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