Working with Tassel
Engagement Approach
Tassel operates at different altitudes based on client needs and goals. For some, we are deeply involved in strategy — for example, developing a Right-fit Family™ Rubric or creating messaging for a particular Age-and-Stage™. For others, we are narrowly focused on a particular objective — leading a rebranding initiative, revamping a tired website, or increasing inquiries through digital marketing campaigns.
Some of our engagements are project-based. In most cases, however, we have ongoing relationships in which we become an extension of our client’s team, providing outside perspective and broad awareness of what’s happening across the independent and faith-based school world.
Laser-focused on Enrollment Marketing
Regardless of your level of engagement, you will work with specialists who exclusively work with independent and faith-based schools. We don’t work in other industries, which means we’re not flattening the learning curve on your dime. Rather, Tassel brings to the conversation ideas and strategies that have been proven and refined over time. You can learn more about our commitment to enrollment marketing expertise in this blog post.
Enrollment Goals & Seasonal Priorities
When working with Tassel, we focus the conversation on two simple but incredibly important concepts: Enrollment Goals and Seasonal Priorities.
Enrollment Goals are the recruitment and retention targets you need to support your operating budget. Enrollment Goals should be broken down by grade level to show where the soft spots are.
Seasonal Priorities are the projects, campaigns, and initiatives we focus on together to make progress in key areas. They’re referred to as “seasonal” not because they follow the four seasons (winter, spring, summer, fall), nor do they follow the school year (1st semester, 2nd semester, summer break), but rather because they are priorities aligned to a specific season of opportunity. Seasonal Priorities move the needle in an area of strategic focus and support the pursuit of key Enrollment Goals.
What You Can Expect
In marketing, it is impossible to guarantee a specific result. Families make up their own minds in their own time. But we can greatly increase the chances of them making smarter decisions faster by deploying the right strategies. To that end, here is what you can expect when you engage with Tassel.
