Age and Stage®
Imagine you have three tours in a day. The first is an incoming 9th grader. The second is a prospective kindergartener. The third is a 6th grader. All of the families are considering the same school — your school — but their heads and hearts are in very different places. Their motivations, concerns, and aspirations are dialed into the academic, developmental, and social/emotional needs of their child.
Intuitively, we know that each of these families should have a more personalized experience, but in many cases, schools would hand them the same brochure and use the same messaging, adapted only slightly for age differentiation.
This is where Age-and-Stage® comes in, a concept Tassel has pioneered in school marketing.
It’s one thing to acknowledge that families should have a differentiated experience when evaluating your school, but it’s another thing entirely to systematize the approach and integrate it into your systems and processes. Age-and-Stage® impacts your messaging, your website, your admissions collateral, and your retention strategies. It integrates with the Family Journey™ to inform near-term Seasonal Priorities, mid-range Enrollment Goals, and a long-term Healthy Enrollment™ Plan.
Download our Age-and-Stage® resource to learn more. When you’re ready to integrate Age-and-Stage® strategies into your marketing plan, contact a solutions advisor. We’d love to hear more about your enrollment goals.