Academic and Athletic Branding

Does your brand reflect your
school’s full value?

Schedule a free brand assessment to find out

Perhaps your current brand feels outdated, too generic, or doesn’t tell your school’s story well. Maybe there’s a disconnect between your academic and athletic brands — or no clear standards to ensure consistency. With something so significant, you might wonder if a generalist agency can understand the nuances of school branding or how to bring faculty, staff, and families into the creative process.

That’s where we come in. At Tassel, we help schools build brands that showcase your strengths, foster school pride, and attract families who align with your mission.

Our branding solutions are a good fit for schools that want to:

Differentiate their programs in a competitive market
Cultivate a sense of community and pride among students, families, and alumni
Communicate a distinct approach to the way you do education, and who you do it for

See our branding solutions

When you choose Tassel™ for your school branding, you’re choosing to:

Work with experts who know schools.

As a branding agency for schools, you don’t have to worry about getting a generic, less-than-memorable brand because we know the education industry. Our custom designs will set you apart from the competition and rally school spirit.

Be involved in the creative process.

We want you to have a brand that you love. That means getting to know your team, listening to your school’s story, and reflecting on opportunities to visually communicate your school’s culture. From choosing hues to reviewing sketches, you will be an active participant during each step of the creative process.

Launch with confidence.

When all is said and done and you have an extraordinary new brand … it’s not really done, is it? Your brand rollout plan has the ability to impact all of your other marketing efforts. Through our step-by-step guide on how to roll out a new school brand, we’ll coach you through nine focus areas that will help you introduce your brand to your community.

School Branding Solutions

for Healthy Enrollment™

Academic Branding

Designed for schools that are:

Moving away from outdated branding
Changing names
Merging with another school
Opening a new campus
Launching a new Age-and-Stage®
Developing iconography to visualize their educational approach

Athletic Branding

Designed for schools that are:

Launching a new athletics program
In need of an athletic brand that works well with their academic brand
Investing in school culture by developing an athletic brand
Looking for a sub-brand structure for each sport while maintaining a consistent brand feel

School Brand Refresh

Designed for schools that are:

Seeking to modernize their current branding
Experiencing inconsistent brand applications
Lacking an important element, such as a tagline or an accent color

Brand Standards Guide

Designed for schools that are:

Without standards to guide brand application
Lacking identified standard color schemes and fonts
Needing to document foundational understandings for brand implementation
Seeking to develop a library of approved brand files

Are you ready to see how academic and athletic branding can elevate your school’s identity?

Connect with one of our solutions advisors to learn more about our branding solutions. We’d love to hear more about your vision and goals.

schedule a call

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Academic and Athletic Branding

Does your brand reflect your
school’s full value?

Our branding solutions are a good fit for schools that want to: