CASE STUDY
AI-Driven Enrollment: How Schools Are
Increasing Inquiries With Tassel™ + Halda
Proven Results → More Inquiries in 30-60 Days
Tassel’s strategic integration of Halda into its enrollment solutions is helping schools generate more inquiries — often within just 30 days. By combining AI-powered inquiry generation with expert enrollment strategy, schools are converting more website visitors into engaged prospective families.
Initial Results
The First Academy
Orlando, FL • 30 days
81
Inquiries
43%
increase in organic leads
The Tatnall School
Wilmington, DE • 30 days
31
Inquiries
107%
increase in organic leads
Bradford Christian Academy
Haverhill, MA • 45 days
20
Inquiries
383%
Increase in Organic Leads
Oakbrook Preparatory School
Spartanburg, SC • 60 days
36
Inquiries
695%
increase in organic leads
The Challenge: More Traffic Isn’t Enough — Schools Need More Inquiries From Right-Fit Families™
Many schools invest heavily in digital marketing to drive traffic to their website, yet they still struggle to convert visitors into inquiries, campus visits, and applications.
Common Challenges :
- Low inquiry conversion rates – Families visit the site but don’t take action.
- Unclear next steps – Schools lack insight into family interest levels and follow-up needs.
- Overloaded admissions teams – Too much time spent on low-intent leads.
- Limited visibility in search – Missing opportunities on Google and AI-driven search platforms.
To solve this, Tassel provides schools with an end-to-end strategy that not only attracts Right-Fit Families™ but also moves them efficiently through the Family Journey™ to enrollment.
HALDA INQUIRY
The Solution: More Traffic, Smarter Conversion, Higher Enrollment
AI-Powered Inquiry Capture
Tassel integrates Halda’s AI-driven inquiry capture tool to proactively engage and qualify prospective families. Unlike traditional inquiry forms, Halda:
- Captures more inquiries – Adapts in real-time based on a visitor’s interests.
- Personalizes the experience – Guides prospective families to the next step in the admissions process with relevant, timely content.
- Remembers prospective families – If they’re returning to your site, Halda picks up admissions conversations where they left off, answering important questions at each stage of their enrollment journey.
- Delivers deeper insights to admissions teams – Uses data trends to see what families are most interested in, and informs follow-up strategies.
Proprietary Tassel Playbooks for AI Optimization
Tassel has developed exclusive Playbooks within Halda, built on our deep experience working with K12 schools and the key questions prospective families ask during the admissions process. These playbooks:
- Structure AI engagement around a proven framework – Ensuring responses align with the most important categories of family inquiries.
- Guide the AI’s responses – Aligning with each school’s unique brand and messaging.
- Help schools nurture inquiries – Moving prospective families from initial interest to campus tours and applications.
- Ensure consistent, high-quality engagement – Delivering a seamless experience at every stage of the admissions process.
Fueling Inquiry Growth with AI SEO & Paid Lead Generation
Even the best inquiry tool needs traffic to convert, which is why Tassel helps schools attract more Right-Fit Families™ through:
- AI SEO Content Strategy – Schools rank for the questions families are asking, not just school name searches, ensuring they appear on Google / Gemini, ChatGPT, Perplexity, and other AI-driven search platforms.
- Paid Lead-Generation Campaigns – Precision-targeted campaigns attract families actively searching for private school options, ensuring higher-intent inquiries.
Together, these strategies create a complete system that attracts, engages, and converts Right-Fit Families™ — seamlessly moving them from discovery to enrollment.