Digital Marketing Solutions

Families make enrollment decisions informed by what they see online.

Schedule a free ASSESSMENT OF YOUR SCHOOL’S ONLINE PRESENCE.

If you want to reach more right-fit families, word-of-mouth alone won’t get it done. You need to go where they are — online. They’re searching Google. They’re scrolling through social media feeds and learning about what other families are experiencing. They’re reading review sites to form opinions about which schools to check out and which ones to avoid. And they’re using AI to help them cut through the noise.

Is your school showing up when they search for answers and options? Or when they scroll through social media? Are you connecting with families in meaningful ways, giving them the information they need to feel confident that you’re a viable option worth pursuing?

Effective digital marketing is about timing, placement, and relevance. The right digital strategies will raise your school’s profile and visibility across the major online channels and align your message with the questions families are asking during each phase of their journey. But it’s not enough to place the ads or write the posts. With digital marketing, you can have tremendous insight into what’s working and what’s not. You need clear, actionable data from your digital campaigns that enable you to inform your next moves.

If you’re just getting started with digital marketing, or if you’re not convinced your current approach is having the intended impact, Tassel can help. We can raise your profile through search engine optimization, increase inquiries through paid search and paid social, target specific audiences through our themed campaigns, and increase website conversion rates through applied AI. And with industry-leading reporting, you’ll know exactly what you’re getting from your online marketing investment.

Our digital marketing strategies are a good fit for schools that want to:

  • Increase their online visibility and attract more inquiries 
  • Increase attendance for open houses
  • Use data to refine their marketing strategies for better results
  • Tell their story consistently across multiple platforms

See our Digital Marketing Solutions

Why partner with Tassel for digital marketing?

Focus your resources where they matter most

We get it — every dollar in your marketing budget is precious. Our data models, analytics tools, and campaign optimization processes focus your online marketing budget where it counts. Tassel provides transparent reporting across all campaigns so you know what’s working and what needs optimization. And you pay the media companies directly, not through us.

Collaborate with an experienced team

Your team probably doesn’t have the bandwidth to keep up with digital trends and platform changes. Our team of experts becomes an extension of your team, providing insight and advice as we convene each month to evaluate results and optimize the plan.

Reach the right families at the right time

Tassel’s strategies are built with empathy and hospitality at their core. We help you tell your story in a way that connects with families as they move through the Family Journey™ — from the moment they discover you online, to the first time they step on campus, then later when they choose to enroll.

Take the guesswork out of digital marketing.

We invite you to schedule a free digital marketing assessment with a Tassel Solutions Advisor. This conversation will help you identify the areas where you’re excelling and clarify opportunities for greater impact.

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Tassel’s Digital Marketing Solutions

for Healthy Enrollment™

Inbound Marketing

Scope: Inbound marketing focuses on increasing visibility and rankings with major search engines through content marketing strategies, website optimization, and off-site link-building strategies. Long-term, inbound marketing can reduce dependence on paid strategies.

Tassel’s inbound marketing solutions are a good fit for schools that:

  • Need to increase visibility on major search engines
  • Want to build a long-term inquiry-generation strategy
  • Desire a cohesive approach to SEO and content marketing

Scope: Paid search focuses on increasing lead flow quickly by paying for visibility. Google Ads are the primary channel for this strategy. Paid search ads are typically displayed above or beside organic search results. These campaigns should have set budget amounts and be restricted to specific geographies to avoid wasting the ad spend.

Tassel’s paid search solutions are designed for schools that:

  • Want to connect with prospective right-fit families through targeted campaigns
  • Need immediate visibility when families search for schools in your area
  • Desire expertly managed ads tailored to enrollment goals

Scope: Paid social ad campaigns display in major social media channels. They are particularly effective because social media scrollers are open to exploring topics of interest. Moms and dads aren’t going to Facebook or Instagram to look for schools, but they’re willing to take a few minutes to check out a school that looks interesting. Social ads can be hyper-focused on specific family profiles and dialed into specific geographic areas.

Tassel’s paid social campaigns are designed for schools that:

  • Want to meet families on platforms where they are most active 
  • Need creative campaigns that promote events and build connections
  • Desire attention-grabbing content that resonates with prospective families

Campaign Management

Scope: As the name implies, Campaign Management is the initial setup, deployment, and ongoing optimization of digital marketing strategies. It also includes analysis and reporting. Tassels’ campaign management goes beyond reporting on vanity metrics to demonstrating an actual return-on-investment. Our process includes a standing monthly meeting with key stakeholders at the school to review results, update the plan, and clarify next steps.

Tassel’s Campaign Management is ideal for schools that:

  • Want to know what they’re actually getting from their digital marketing investment
  • Need expertise to manage and track results across multiple campaigns
  • Are willing to prioritize a standing monthly meeting to review campaign results and plan next steps

Healthy Enrollment™ Dashboard

Scope: Tassel’s Healthy Enrollment Dashboard is our primary reporting channel. It’s an in-depth summary of all digital marketing campaigns, trends, and results. It includes an executive summary for quick reference supported by data-rich detail (for the geeks on the team who love going deep).

This solution is designed for schools that:

  • Want actionable insights to measure the effectiveness of marketing efforts
  • Need transparent, easy-to-read reporting to understand ROI
  • Desire data-driven recommendations to refine and optimize strategies

“Before, I felt like we were flying blind in terms of using data effectively, particularly with SEO and targeted ad spend. Tassel gave us guidance and direction to empower us to make intelligent decisions for the money we were spending and how we were measuring success.”

Pat Manahan, Director of Advancement, The Tatnall School

Ready to make traction with your digital marketing efforts?

Connect with a Tassel Solutions Advisor to learn more about our digital marketing strategies and how we can enhance your school’s presence online.

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