messaging
Is your school’s message reaching the right audience?
Your school’s message is more than words on a page. It’s how you connect with prospective families, inspire your current community, and tell the story of what makes your school truly unique. When your messaging is clear, consistent, and aligned, it becomes a powerful tool for building trust. But getting there can feel like a challenge.
At Tassel, we help schools clarify their message and communicate it effectively across every touchpoint. Whether you’re struggling to articulate what sets you apart, maintain consistency across your team, or connect with right-fit families™, we’re here to help you find your voice and use it to cultivate a thriving learning community.
Our messaging solutions are a good fit for schools that want to:
- Clearly define their unique value proposition and differentiators
- Establish a unified voice across marketing, admissions, and internal teams
- Foster stronger connections with prospective and current families
- Develop messaging strategies for timely and impactful communication
When you choose Tassel™ messaging solutions, you’re choosing to:
Align your team around a clear message.
George Bernard Shaw famously said, “The single biggest problem in communication is the illusion that it has taken place.” Misalignment in messaging can sometimes feel obvious, or it can quietly cause problems down the road. Our workshops uncover and resolve gaps by creating a messaging framework that unites your marketing, enrollment, and internal teams. The result is a cohesive voice that resonates across your entire community.
Communicate what makes your school unique.
It’s easy to highlight caring teachers and a commitment to nurturing the whole child — but let’s be honest: every school says that. What truly sets your school apart? Our message workshops dive deep to identify the distinct strengths, values, and stories that make your school different.
Build trust through consistent communication.
Mixed messages can confuse families and erode trust. Parents are busy, and when communication feels unclear, they may look elsewhere for a school that conveys its value more effectively. We’ll help you establish consistent messaging at every interaction — from your website and social media to email campaigns and campus tours — so you connect with the right-fit families™ and nurture lasting confidence in your school.
Deliver timely, impactful content year-round.
Families need the right information at the right time to make informed decisions. We’ll help you develop messaging strategies that anticipate prospective and returning families’ needs, and keep your school top of mind throughout the year.
Messaging is just part of building healthy enrollment.
Take our free Healthy Enrollment™ Diagnostic to learn more about your school’s areas of strength and opportunities for improvement.
Messaging Solutions
Message Workshops
This solution is designed for schools that need:
- To align their team around clear differentiators
- Help understanding family needs and how to present themselves as a solution
- Buy-in on a new program or initiative
Seasonal Message Maps
This solution is designed for schools that need:
- Help delivering timely, relevant content throughout the year
- Support developing an editorial calendar for blog posts and social media content
- A content strategy that will connect with prospective and current families
Ready to gain clarity on your school’s messaging?
We’d love to hear about your goals and help you get started. Connect with a Tassel Solutions Advisor to learn more.